You might have heard the phrase ‘ a picture is worth a thousand words, now imagine the impact of videos. Hence, they are one of the most driving forces of the internet as videos are favorite content for consumers. And while we are talking about videos and sharing on the internet, the first name that pops in the head is – YouTube. After all, it is the most used website after Google.
YouTube was launched in 2005, and one of the co-founders, Jawed Karim, uploaded the first video on the platform, and there is no going back since then. YouTube came a long way from one video to 500 hours of video every minute (Source). The growth is excellent, and even after so many years of the launch, Youtube videos still have the hottest growth right now, and here are some major reasons behind that.
Why YouTube videos are popular
Videos get more exposure
Talking from a large perspective, videos always provide more exposure. You can notice that on any social media platform. Let say Instagram, for example; in recent times, you would have noticed that after logging into your Instagram, you will find video content within a few seconds of scrolling. And that is because videos capture the viewer’s attention for longer. So this is the case with the photo-sharing social media app Instagram.
If videos can be so crucial on a photo-sharing app, then imagine its influence in general. And since YouTube is one of the oldest and most used video platforms, it has a large user base and enjoys its fair share of popularity.
YouTube Videos can be shared across multiple platforms
Although producing videos takes more, but it provides some great results. As 90% of people say that they discover new brands or products on YouTube. It does not necessarily mean that it increases sales simultaneously, but it does get the message across, which eventually assists in attaining sales.
As videos have such a huge impact, businesses prefer to market their videos across various platforms. YouTube provides an ease to the user, where they can copy the link of the video and share them on the desired social media platform.
Additional tip: You can even embed YouTube videos on the website to increase the channel’s growth and enhance the visuals of your website. You can copy the embedding code and paste it on the backend of your website to display YouTube videos. Still, it has certain limitations, like you have to copy each video one by one manually, and you cannot customize them as per your requirements. Hence, we suggest you use social media aggregator tools. These tools not only ease the embedding process but also provide additional features that enhance the website’s grace.
It is a better way to engage with the audience
Audience engagement is the prime objective whenever a content creator produces content. And videos have more engagement as videos are more expressive form and creator and spread his message better.
People creatively use YouTube videos to upload their brand’s story and try to explain how their products are made. All these kinds of videos attract people’s attention and keep them engaged as they spark interest.
Easy to use
One of the major factors of the popularity of YouTube is – it has a user-friendly interface. And there is no trouble in using the platform. Viewers can easily find the videos according to their preferences, while creators can upload the videos with ease.
And using the keywords, creators can also rank their videos and attain more viewers. This is because YouTube works as a search engine, and hence by putting keywords in the title and description can help your video to reach more audience.
This simple and easy understanding of the platform makes one of the most visited websites, making YouTube videos the hottest growing tool.
They have a longer shelf life
Another reason videos perform well on various platforms is that they usually stick around for a long time. This is because people usually rewatch videos they like. Rewatching increases the interactions and engagement of the video and hence remains for more time in the ecosystem.
Videos appeals new generations
There is no denying that the new generation uses more internet than any other generation (Source). And as they have easy access to the internet, they have grown up with YouTube as their primary source of entertainment and education.
YouTube has turned out to be their go-to website if they are looking for information or entertainment. While we are talking about videos, 50% of millennials and the GenZ generation said they cannot live without videos in their daily life (Source).
Summing it up
Every day people watch around one billion hours of video on YouTube (Source). Moreover, they are available in more than 100 countries. It is one the platform is used and is famous worldwide. It has been one of the oldest social media platforms and hence has such an impact.
So if you are thinking about having a YouTube account and marketing your business using YouTube videos, then you are going on the right track. You shouldn’t miss out on this opportunity to increase the reach of your business and capture more audiences.