Rachel Greene’s iconic hair sparking tons and tons of requests in salons. Kylie Jenner making sweatpants look so much cooler. BTS blurring the lines of gendered clothing. Olivia Rodrigo wearing TikTok boots in real life. Lady Gaga testing the limits of fashion and costumes.
Fashion is an interesting, interesting thing. It’s art. It’s self-expression. There are so many things packed into a person’s style of clothing. For some, it means being updated with fashion trends. Others simply do not want to face a bunch of mean girls saying, “That’s so last season!” Others have to be updated for their jobs.
Whatever the reason, it pays to stay updated, so here are ways to keep up with fashion trends.
7 Ways to Keep Up with Trends in Fashion
- Subscribe to fashion magazines
Fashion magazines are primary sources for updates about the fashion industry. Oftentimes, brands showcase their new styles and explorations through editorial shoots. Magazines also feature scoops and interviews with style icons. Reading them is like getting advice straight from the experts. Additionally, articles on fashion, style, and what is next in the industry are credible sources as well. Getting all these regularly will keep you posted on the world of fashion.
- Pay attention to styling and costume design in media
Movies and TV play an important part in the evolution of fashion. Remember that there are actual stylists behind every actor’s clothes. These professionals know what they are doing and are trained in the fashion industry. They are also updated on what is going on in their industry, so trust that they know the latest trends. When you pay attention to styling and costume in media, you can get inspiration on how to explore your style without being out of style.
- Study fashion techniques
Fashion is a lot of things, and one of them is technical. For people who do not care much about the industry, it is all about putting pieces together. Sometimes, they match. Sometimes, they don’t. But remember Miranda Priestly’s spiel in The Devil Wears Prada (2006): blue is not just blue.
Therefore, studying the technical side of fashion pays off, as you go forward with your fashion journey. Like any kind of art or expression, the fashion industry is constantly evolving—and so are its techniques.
- Stay updated with fashion personalities
Fashion personalities are major influencers in the world of fashion. One celebrity can wear a new experimental style, and the rest of the world is going to keep up. Brands know this, and as a result, they put fashion collabs to their advantage.
Take, for example, the biggest artist in the world, BTS. Aside from their music, they have been known for their fashion. Yet, despite their overwhelming influence, they have been transparent on the fact that they do not accept luxury brand sponsorships—until Louis Vuitton. After the release of their fashion film, Vogue called it “a game-changer.”
Celebrities are frontrunners when it comes to trends. So, the next time you see a celebrity taking on new fashion choices, take a second to look at them. More often than not, it could be the next fashion trend.
- Buy basics and classics
Everyone in fashion needs timeless pieces — pieces that they can build their style on. Classics help ground your style. When you are experimenting, you can layer a bold piece with a basic piece. This allows you a safety net in case things do not work out. A basic piece also helps make certain looks appear more coherent. When all the other pieces have gone out of style, you can turn to the basics and still strut with confidence.
- Observe trends in online shops
Another game-changer in fashion is online shopping. No matter how huge a brand is, they are leveraging the benefits of online shopping. Not only does online shopping reach a wide audience, but it also makes fashion more accessible to a lot of people. Ultimately, the fashion industry has a penchant for adjusting to consumer trends.
Designs, stocks, and editorials may be curated to keep up with current consumer preferences. By observing these trends, you may have an idea of what’s “in” and what’s “out” for the time being. This is also one of the many ways to anticipate what comes next or if a current trend is there to stay.
- Bookmark fashion sources you love
Every fashion enthusiast has unlimited resources in the industry just by browsing the internet. Today, there is a myriad of fashion blogs that constantly keep audiences updated. Established magazines also have websites where readers can access articles about the latest fashion news. In addition to this, Instagram provides a platform for editorial shoots.
All these resources can provide a lot of information about the latest trends. However, it may take some time to find the best resources that work for you. To make this search easier, consider bookmarking everything that you like. Whether it is a blog, an article, or a post on social media, bookmark every single thing that gets you interested.
You will thank yourself later. When you remember a certain style that you want to follow or when you want to reference something, your bookmarks will save the day.
At the end of the day, it is all about you.
It is not about who is the best dressed or who snagged the best item for this season. In the long run, trends are fleeting, and you are the one who matters. Fashion is about self-expression, confidence, and comfort as well. So, wear whatever makes you feel like you can take over the world, and that’s good, too.