How to Overcome from Google Penalty
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How to Overcome from Google Penalty If Your Website is Penalized

Did you overemphasize on search engine optimization to such a level that you are penalized by manual or algorithmic penalty? If yes, then don’t lose hope and turn away from your online presence. This post is designated to help you not only get rid of penalties and simultaneously regain website ranking and traffic.

For the businesses operated online, search engine traffic is very crucial where acquisition of higher ranks in search results is not easy at all. In this quest, many companies are too keen to make their online presence appear on op of their competitors and often lead to apply the search engine optimization beyond its limitations.

As a result that particular website is deemed as a fraudulent one by Google and subsequently Google bans the website.

Once your website is penalized by Google, like many others you will think of what to do. This post is going to help you recover from any kind of penalties.

But first of all…

In general, Google penalty can be defined as,

“If you violate Google’s guidelines (and get caught), Google will slap your site with penalty so that all your search engine rankings decline dramatically (often 50+ spots each).”

Although you might be providing best efforts to “comply with Google’s guidelines and recommendations”, you may be hit by a penalty.

Negative SEO attacks are among the leading causes of website penalization that are beyond your control. On top of that, these kinds of penalties are more frequent and according to Matt Cutts,

“Over 400,000 manual penalties are doled out every month.”

Types of penalties

To prevent a penalty to occur, the first and foremost step of mitigating the problem is the identification of the problem and categorize it. This may not be easy all the times, sometimes you need to dig deeper to find out the root cause of the problem.

First of all, you need to understand, that, decrease in website traffic doesn’t necessarily mean that Google has penalized your website. Traffic loss may impart due to several nontechnical reasons such as,

  • Crawler issue
  • Server problem
  • Improper redirects
  • Blocking access of robots.txt etc.

Furthermore, many other factors play major roles in decreasing the amount of traffic. For instance, if your business dwells on seasonal niche, there would be drastic changes in traffic throughout the year.

Additionally, changes in algorithms or SERP results can also lead to a drop in website traffic.

Penalty can come in different shapes and sizes beyond your assumption. However, they can be categorized into two main categories mentioned below:

  • Manual penalty

In this mode of penalty, Google appoints manual quality raters. As the current algorithms are not capable of complete detection of all types of manipulation of guidelines, their evaluation as violators can be done by quality raters easily.

Any kind of twisted activities detected by these raters can lead to penalizing your website.

However, there is few good news also- one is, until you do not violate on purpose, probability for you to be penalized is least of all. In addition, Google has transparent guidelines for this kind of penalty.

Formerly known as Webmaster Tools, logging into Google search console will facilitate you to detect any penalties. In times of being penalized, you’ll be informed about it through messages.

Remember! If the penalty has expired, you might be thinking of no necessity for remedies. However, you might never be such wrong! Repeating manual review may lead to another penalty for your websites if the situation is still intact.

  • Algorithmic penalty

Instead of being penalized, if you are unable to figure out it in manual action in search console, it indicates an algorithmic penalty. Generally, numerous algorithms are developed by Google that can detect spam or other kinds of violations, finding which the website may be penalized.

Unlike manual penalty, an algorithmic penalty, it doesn’t inform you with any clear message in search console or anything elsewhere. Fare amount of investigation is requisite for the detection of the cause of the penalty.

One possible solution to detect this type of penalty is matching the date of being penalized with the date when Google ran any of its algorithms.

Google penalties and ways to overcome them

Google penalties are not new and they have been one of the major concerns for search engine optimization. The amount of organic traffic may dissolve within moments and your website can turn into a scratch from a profitable one. It could be that much horrific.

Here are few of the reasons and their subsequent remedies that will keep you alert to avoid being penalized,

Hacked site

Cybercriminals and hackers are on consistent quest to exploit the loopholes in WordPress and other content management systems through injecting malicious links and contents. They often remain disguised and thus are hard to find.

  • Fixing the problem
  • Contact and ask your web host to develop a support team
  • Make your site quarantined to prevent further damage
  • Apply search console to assess the hacking type
  • Identify the problem whether is spam or malware
  • Identify the loopholes to prevent hackers to sneak in etc.

Hidden text and keyword stuffing

As the name implies, if Google finds any hidden text or use of excessive keywords (keyword stuffing) throughout the content it will instantly penalize your website.

  • Fixing the problem
  • Always try to make sure that the body of the webpage does bear similar color with the text color. Remove any of text that is similar to page body color of the web page.
  • You can seek hidden texts using CSS styling or positioning.
  • Fix or remove any content that is repeated and irrelevant.
  • Remove excessive keywords from the webpage.
  • Request for reconsideration after fixing all the problems related to it.

Thin content with less or none value

Google penalty that comes, from low quality or shallow pages, usually comes in forms of

  • Word spun contents.
  • Affiliate pages with less or none added value or devoid of unique description.
  • Scraped contents acquired from other web sites.
  • Low standard blog posts especially guest ones.
  • Fixing the problem
  • Identify and remove spun contents.
  • Thicken or remove the affiliated pages incapable to provide added value than what the manufacturer offers.
  • Use software to detect duplicate contents and either remove or replace them.
  • Thicken the word count while being cautious that it bears relevant product information.
  • Always try to submit a reconsideration form after resolving the problem.

Unusual links to your website

Common of all penalties, the root cause is the same as buying links and/or imparting link schemes that boost organic SERPs. As it violates the guidelines amended by Google webmaster guidelinesyour website can be penalized.

  • Fixing the problem
  • Always try to download links solely from Google search console.
  • frequently audit these links to find any violation of linking guidelines.
  • Remove existent nonconforming links and in case of inability to remove those links, simply disavow them.
  • Needless to say, submit reconsideration form after mitigating link issues.

Unusual links from your website

Any links emphasized in the main document are likely to summon penalty for your website. According to Google vernacular, these links are considered as “unnatural, artificial, deceptive, or manipulating outbound links.”

  • Fixing the problem
  • modify or remove those links by including a rel=’non-follow’ attribute that hinders to pass PageRank.
  • After removal of non-compliant links submit a reconsideration form.

Spam

Spamming is the type of violation ignoring which can draw severe results. Websites that exaggerate spammy techniques to participate in automated gibberish, cloaking or scraped contents violates the webmaster guidelines.

  • Fixing the problem
  • If it’s for the first time, then reconstruct your act complying with the WebMaster guidelines.
  • Submit a reconsideration form after fixing the issue.

Cloaked images

Cloaking is another form is webmaster violation that can also bring drastic results. Certain image types that accompany punishment for your website are

  • Being obscured by another image
  • Indifferent fro the images provided
  • Redirecting users farther from an image.
  • Fixing the problem
  • Show the same image to Google rendering the users for your site.
  • Do not forget to make Google aware of resolving the issue through a reconsideration form submission.

Final words

Google is too smart to play with and deceive! There is no possible way that help you escape the consequences of violating Google webmaster guidelines.

Google penalties are like nightmares for business organizations where the company is cursed by loss of ranking, traffic and finally, lifeline of a business organization- revenue.

If you are too keen to make a strong online presence, then you need to sort out and implement the best strategy that will help you remain within the guidelines provided. You should be familiar with, understand and abide with the guidelines provided by Google Webmaster.

So, it would be better if you play the fair game and remain within boundaries while applying all the tools and tricks to their extend. Digital marketing services India is more of a long run than that of a sprint.