MBA in Marketing, one of the most demanded MBA specializations, witnesses the most number of admissions every year in different management colleges. Every year, the batches of marketing students go full only after the first phase of counselling in most of the top-notch colleges. Why MBA in Marketing has become the first love of the students who want to pursue education in management. This discipline must have something special to lure the maximum number of students, if compared to other available branches of MBA. This post will let you know the USPs of MBA in Marketing.
Let’s go through the reasons why MBA in Marketing is the most popular specialization.
Advent of Digitization
With the inception of digital means, the definition of marketing has completely transformed. Nowadays, the marketing jobs are much more rewarding and easier than earlier. Hence, the students who want to nurture their career in the field of marketing mandatorily go for an MBA in Marketing to earn the specialized education.
Online marketing is aimed at bringing the potential customers to the website and persuading them to do purchase action. The organizations these days have large in-house marketing teams to perform the digital marketing technique to increase the volume of the significant traffic. Therefore, with the ample scope in online marketing, the students go for MBA in Marketing.
Scope of Growth
Marketing is one such trade of MBA that not only allows you to learn new concepts of marketing and branding but also offers a huge growth in salary. Even the working professionals join MBA in Marketing to revamp their career with a better job and handsome package. This field is not affected by any factors like recession or job availability and promises an ever-growing career.
Makes you a Strategist
As an MBA qualified marketing professional, you are obliged to make the marketing strategies for growth of your organization. The curriculum of MBA in marketing involves the strategic planning of marketing plans aimed at the growth of your organization.
Available in all B-Schools
MBA in Marketing is without a doubt the most popular specialization of management education and hence, all the top b-schools offer MBA in this discipline. It creates you more opportunities to be selected by the management institutions. The more institutions you have on your list, more are the chances for you to get selected for management studies.
This is all about the USPs why MBA in Marketing is one of the most popular programmes in management education. In fact, a marketing management professor from the best private university in Rajasthan quoted that without management education & training, the MBA is not fulfilled. The significance of marketing in MBA can never be neglected by the management learning aspirants. MBA is on boom but the students looking to get admission this year need to do a good research over the reputation and placement record of the institutions they have shortlisted to take the admission.