A lot of people use the terms/words UI and UX design interchangeably. This is because they believe there are no differences between these processes. But in reality, there are lots of differences between user interface designing and user experience designing. For instance, user interface design deals with designing the GUI of an app/website. On the other hand, user experience design deals with providing a positive user experience to customers. In other words, there are lots of differences between these two processes. Keeping this in mind, today we are going to learn about both UI and UX design in detail.
Here is everything that you need to know about user interface designing and user experience designing.
What Is UI Design?
It is basically the process of designing the interface of an app. For instance, it includes designing screens, buttons and other visual elements with which a customer interacts when using an app/website. In other words, it is the process of developing the look/feel of an app. The main aim of user interface design is to make an app user-friendly. Why? Because unless a website is user-friendly the visitor will not interact with it. As a result, the revenue of a business may fall drastically. Thus, it is very important that an organization must make its app/website as much user-friendly as possible. To learn how to develop user-friendly user interfaces for an app/website feel free to join our UI UX Online Course.
Importance of UI Design
Following are the reasons that make user interface design very important for an organization:
- It enables enterprises to make their apps/websites user-friendly.
- User interface design makes it very easy for a firm to stand out from its competitors.
- User interface design helps a firm in enhancing its brand’s emotional appeal.
- It helps firms in making their brand more recognizable.
Responsibilities of UI Designer
A user interface designer helps the firm in designing the GUI of its app and website. He is responsible for organizing page layouts of an app/website and choosing its color palettes and fonts. Besides this, he ensures that the app/website of the firm is appealing and user-friendly. In other words, no organization can underestimate the importance of a UI designer. The following are the key responsibilities of a user interface designer:
- Organize page layouts
- Select color palettes/fonts for the GUI of the app/website
- Design interactive elements for an app like scrollers, buttons, drop-down menus, etc.
- Develop high-fidelity wireframes/layouts
- Make the app appealing and user-friendly
What Is UX Design?
It is basically the process of designing products that provide a very positive user experience to customers. The main aim of UX designing is to support the unique needs of the customers. In other words, it basically ensures that a customer has an enjoyable customer journey. Why it is important? It is important because if a customer doesn’t have a positive user experience, then he may switch to other brands. Thus, any organization that wants to build brand loyalty can’t underestimate the importance of user experience design.
Importance of UX Design
The following are the reasons that make user experience design important for an organization:
- It helps firms in delivering a positive user experience to customers.
- It supports the unique needs of the customers.
- Helps enterprises in keeping their customers loyal to their brands.
- Helps enterprises in improving their existing products. Besides this, it helps brands design new products that effectively fulfill the unique needs of the customers.
Responsibilities of UX Designer
A user experience designer participates in all the phases of the product development process. Moreover, he ensures that a firm produces products that not only meet its customer’s needs but are also enjoyable to use. Besides this, he does user research, user testing, etc. In other words, a user experience designer plays a very important role in an organization. The following are the key/major responsibilities of a UX designer:
- Conducts research to understand the unique needs of the customers
- Develop user journey maps
- Help in building products that meet the unique needs of the customers and are enjoyable to use
- Do user testing to identify issues in product designs
- Build wireframes and prototypes
UI Design vs UX Design
Following are the key differences between UI and UX design:
- User interface designing involves improving the look and feel of an app/website. On the other user experience designing involves improving the user experience of the customers.
- A UI designer ensures that an app is visually appealing and attractive. On the other hand, a UX designer ensures a customer has a positive customer journey.
- A user interface designer is responsible for developing user-friendly apps/websites. On the other hand, the latter is responsible for creating user journey maps. To learn how to create user journey maps in detail feel free to join our UI UX Training Institute in Noida.
- UI Design is all about creative intuitive and aesthetically-pleasing interfaces. On the other user experience design is all about discovering and fixing user problems.
As you can see there are many differences between user interface designing & user experience designing. For instance, user interface design deals with designing the GUI of an app/website. On the other hand, user experience design deals with providing a positive user experience to customers. Similarly, UI Design is all about creative intuitive, and aesthetically-pleasing interfaces. On the other user experience design is all about discovering and fixing user problems. In other words, both processes are very different and serve different goals. So, make sure you don’t use the terms UI & UX design interchangeably.