Technical SEO is a vital part of every SEO strategy, as it ensures that search engines can crawl and index your site without any issues. If this task of SEO is done perfectly, technical SEO can significantly enhance your search engine rankings and attract organic traffic to your website.
here in this article, we’ll share All the fundamental technical SEO elements that you need to check to make sure your website is running and crawling smoothly and efficiently.
Without prior SEO knowledge, it’s hard to implement these technical elements, which is why it’s essential to work with a professional Mesa SEO agency that can handle all the technical aspects of your website so you concentrate on your main business.
User Experience
The first and most important aspect of Technical SEO is user experience. make sure the website loads fast and is easy to read and easy to user interference.
Make the website structure clean and easy to understand for both users and search engines.
The three main factors to consider by Google when it comes to the user experience are page speed, mobile-friendliness, and safe browsing.
One version of the website
The website has four types of versions we have given all below. make sure to all versions are redirected to the preferred version. This type of error leads to content duplicate issues.
These are all the versions:
http://xyz.com
https://xyz.com
http://www.xyz.com
https://www.xyz.com
so if your preferred domain is https://xyz.com, make sure to redirect all other versions to it using 301 redirects.
Website Crawlable and Accessible to Search Engines.
Another important aspect of technical SEO is making sure the website is crawlable by search engine bots without any errors.
You can also use tools like Screaming Frog, oncrawl, and Jet Octopus to identify any crawl-related issue
Check crawlable related issues in Google search console Coverage Report and fix them as soon as possible.
Make Your Website SEO Friendly
Website URLs should be simple, easy to understand, and hierarchical. Also, the URL should be optimized with primary keywords and content.
here are some criteria for SEO-friendly URL
Be short but include your target primary keyword
use hyphens to separate words in the URL
Remove parameters from URL
Fix outbound and inbound link
Regularly Auditing and fixing broken links is crucial and important to keep your website Authority healthy and maintain good search engine ranking.
When a user clicks on a link, it leads to a 404 error page; this creates a bad user experience. As well as decrease website authority.
Implement multi-language tags
When we target a multi-language audience and a website has multiple languages version, we need to implement multi-language tags or hreflang tags to let Google know which version of the page should be served to users in different locations and languages.
Add Proper Schema or structure data
Schema markup is one type of Javascript code that provide additional information about related content or products on your website, making it easier for search engines to understand what your content is about. In short, it provides microdata to Search engine bots.
Also, make sure to implement error-free and relevant structure data that helps display rich snippets in SERP. You can check using schema testing tool
Make sure to Optimize sitemap.xml and robots.txt
Sitemap is one type of map of a website that is a file that contains the list of all pages and content on your website, which helps search engine crawlers to navigate and index every page.
What is the Best practice for optimizing sitemap.xml
update sitemap regularly
Add only canonical URL or 200 Status code pages
Maximum add 50000 URl in Sitemap or split it into multiple sitemaps that help to crawl quickly.
Also, submit the sitemap to the Google Search console
Robots.txt is also an important file that gives instructions to search engines on which pages to crawl and which pages to ignore. this prevents the indexation of unwanted or important pages and provides more control over website indexing.
implement technical SEO is significantly to improve crawling and ranking another word that drives more traffic.