Reading is very often a forgotten city in the UK though there is a sizeable marketing and business hub ever present in this unique Thames Valley town. To some it is a city and to others a town. Either way, there are some very good agencies for businesses to choose from. Social Media Management, Facebook and Instagram Advertising are all very key channels of marketing to businesses of all sizes and in all industries.
SEO as a service
Search Engine Optimisation (SEO) is a great place to start with your marketing. SEO is the process of organically increasing traffic to your website using unpaid methods. As a result, this will help you improve your ranking on search engines so you’re more visible to potential customers. Many site builders like WordPress, Squarespace, and WIX have guided SEO setup tools included you can take advantage of when creating a website. And while those are an ideal first step, SEO is an ongoing process and should be managed daily for optimal success.
General market research
Before you launch a business, the right market research can help determine customers’ needs. Market research can also help existing businesses amp up their marketing strategy.
Sure, you can conduct market research on your own, but it can take a long time to gather thorough and accurate information.
Hiring a professional can help you uncover and analyze:
- Geographic location
- Customer demographics
- Business conditions
- Potential sales
- Potential demand for product/service
- Consumer preferences
A market research agency can help you make more informed and strategic business decisions.