Indian core ethnic wear comprising of saree and salwar kameez is growing steadily every year. This specific category comprises of 75% share of the revenue generated by women’s ethnic wear segment. Presently in 2021, salwar kameez is earning INR 20,700 crore (USD 3.90 billion). Though Indo-western wear has a sharp competition with this segment but with the arrival of new design and outlay of salwar suits the market is still upsurging. CAGR 10% and above is expected by 2022. Don’t you want to know what makes salwar kameez growth rate such noticeably high?
Design and Pattern
During the last five years, overall fashion industry is going through a huge revolution in design and pattern. Ethnic wear is sharply competing with western wear. Because women folk is more and more getting into corporate workforce which is craving them for professional and comfortable wear. And compared to ethnic wear, western or Indo-western is no doubt a better solution. Yet wonderful it is that Indian Salwar Kameez is making such a good growing market revenue. The credit goes to designers who are putting constant effort in revamping the style of daily go into consideration. Just change the hemline or neckline with a different embellishment and it is all a new outlay to feature.
Salwar pants have played the vital role to accomplish both the office and party wardrobe of working lady.
Petals Pant –
Inspired by tulip petals pattern it has three folded stitches around ankle round to feature a difference in a comfortable patter.
Cigarette pant –
It resembles your trouser in a formal cut. Accompany this with a short kameez or kurta and you are ethnically corporate for your board meeting.
Palazzo pant is on high demand among every age group and all professional. Due to its easy flaunted form, it is much comfortable to wear and easily matchable with any short or long salwar suits. Even ramp runways and award festivals are flaunting this fashion on a hype.
By defining the neck design you can put altogether a fresh new look through your attire. Innovative necklines in kurta or kameez revamped the fashion adorably.
Embellished crew neck design –
With a high pleated neck gratified with embellished border adds a decent yet ethnic touch to the attire.
Keyhole or Floral cut out neck –
Forming a keyhole or floral cut out around collar bones it hugs the upper neckline. For evening parties or daily go this is an undeniable pick.
Halter neck –
It is basically Indo-western style and a bold show-off. Spaghetti strap kurti or kameez suits best with such type.
Cape-style neck –
Chic and royal look in a layered feel implies elegance in this form. A cape sort of extra fabric flaunting out from neckline serves the dupatta purpose as well.
Piping Placket neck –
With a hint of classic sensuality, it adorns long kurta with minimal thread work or embroidery.
Jewel neck –
For party wear this neckline is in high demand. The entire neck part is adorned with heavy embroidery or stonework to feature a royal heavy look. Chiffon or silk fabric is mostly used for such work.
Altering the hemline
Again a makeover to this attire is possible by a different hemline. Indian Salwar Kameez have vast diversity in hemline. It has changed the entire boring stature of traditional salwar kameez. Adhering to ethnicity and its assemblage, the revamp hemline can make contemporary look.
Layered Asymmetric –
It has three asymmetric layers at the hemline to form a petal sort of exuberance.
A-line Asymmetric –
It has a straight form with a hemline forming an asymmetric cut like A-pattern at the bottom part
High-Low pattern –
With a high back hemline and low front hemline it can be worn with any pant or salwar.
Forming a C-patterned hemline is also trending these days. Salwar Kameez is a high moving item. All age group is happy about embellishing it as a part of ethnicity.
To know more about ethnic fashion and its growth, style, pattern and its best reach stay tuned to this space. Share your own innovations and let work together in exploring the ethnic fashion globally on a hike.