No wonder fintech companies have revolutionized the sector and traditional banking for good. As a result, the finance industry no longer follows methods that don’t incorporate innovation. In fact, even non-financial organizations are gradually discovering the benefits of fintech and leveraging the same into their mechanisms.
Enters Embedded Finance!
Undoubtedly, every business today wants to stay ahead of the competition, and embedded finance is enabling them to fulfill their objectives.
You’re already familiar with the fact that fintech applications have become a one-stop-shop for consumers to perform all finance-related activities and add convenience to their lifestyle. Thus, non-fintech businesses are now deploying these platforms to enhance their customer’s experience.
Surprised? Confused?
Don’t worry; this guide will answer all your queries. Begin reading!
Introduction to Embedded Finance
As mentioned earlier, now that non-financial sectors are exploring the exceptional opportunities of fintech, they are incorporating the same into their products and services. For instance, e-commerce applications prefer customers to pay online with a click via their in-built payment mechanism.
The aim behind this is to make it a seamless experience for the customers and streamline the process. In short, embedded finance is acquiring the limelight due to a win-win situation for both financial and non-financial sectors.
Why Is Embedded Finance the Future of Business Growth?
Notably, embedded finance can tremendously resolve liquidity issues during a recession period. For instance, if a retail store is planning the purchase of equipment for its production line, the embedded financial services wouldn’t require them to wait for the loan to get approved by the bank. Instead, the store can directly make the payment towards the purchase.
Need further assurance on the use cases of embedded finance? Then, get in touch with a fintech app development company for assistance, and continue reading to learn the basics!
1. Dominates Growth Trends
There exist a number of reasons why embedded finance fintech development is being pushed in business supply chains. Therefore, digitization with the help of new-age technology is enabling businesses to thrive.
2. Boosted Digitalization
Since every organization aims to stand out from the crowd, the adoption of digitalization has become a priority. As a result, companies are immensely investing in technology and digital solutions that improve workflows, enhance customer experience, accelerate supply-chain interactions, and whatnot.
3. Advancement of Banking Services
The embedded finance market is rapidly heading toward connectivity and openness. Notably, open banking and online banking development as a service are the two crucial factors of the embedded system.
Nowadays, financial institutions are enabling non-bank companies to leverage fintech services through APIs, allowing them to make a cost-effective market entry.
4. Lower Costs
Traditionally, the development of custom software charged a lot of money, which became a primary reason for merchants not to opt for the same. It requires knowledge and resources, which added to the expense, along with implementation costs.
Fortunately, the embedded finance system has now made it easier for companies to access third-party APIs that are an affordable option.
5. Increasing Consumer Demands
The continuous rise of embedded finance is directly associated with consumer demands as they are on the lookout for a frictionless experience considering financial transactions.
Top-Notch Examples of Embedded Finance
As mentioned earlier, organizations have started partnering with embedded finance, and some of the most significant examples are listed below:
1. Embedded Payments
Online payments did not exist a decade ago, and today the mechanism is used more than cash exchange. As a result, an app platform or app that desires to incorporate a seamless payment system for its customers can use embedded payments.
Additionally, embedded finance payments have multiple use cases, including in-app video game purchases, automatized payroll automation software functionality, and more.
2. Embedded Insurance
Embedded insurance enables businesses to provide third-party insurance services to their customers. In this case, organizations are more likely to collaborate with external insurers than build a system from scratch.
3. Embedded Credit
Another incredible financial solution is embedded credit, which enable customers to apply for and acquire loans with ease. In addition, when there’s a fusion of credit product with non-financial organizations, customers can seamlessly apply, acquire, and repay for the products or services.
4. Embedded Investments
The embedded investment allows the amalgamation of stock market services with the existing platforms. Led by API-based firms, this trend offers microservices, such as opening accounts, trading, funding, and much more.
To Sum Up!
Indeed, embedded finance has an extensive role to play in transforming how businesses operate. It can be called the next wave in digital innovation, providing access to the best financial tools to customers.
Are you curious to learn more about this technology? Then, consult with a top mobile app development company in USA for further assistance.
So, what are you waiting for?
Get, Set, Go!
