If you’re currently selling on Amazon or planning on doing so in the future, you must strategically know how to market your business so you can get ahead of the rest of your competitors. Also, selling on any e-commerce platform, particularly on Amazon, is inevitably pretty tight, and with that, you should do everything right to stand out from the competition.
It might be hard for you to figure out how you can build the perfect marketing strategy, especially if you’re starting. But don’t worry – we got you! Here are seven major keys to how you can build effective marketing strategies that work for Amazon.
1. Know and Understand your Customer
The first step to knowing and understanding your customer’s needs and wants is by doing thorough research. This might be tedious for some people, but it’s necessary if you want to sell successfully on Amazon. You need to know things about your customers first – like what they like and dislike, their lifestyle and age group, among many other things.
You can find this information mostly through social media and customer surveys. Once you know who your target customer is, it’s then you can plan out your marketing campaign. You can even use this information for other platforms – like social media and branding.
The data you get from your target audience’s demographics includes almost everything you need to know about them. So take advantage of these and don’t shove these data right away too quickly – even if you think they’re not useful at the moment. Who knows, these might be useful in the future and could further lead to the development of your other campaigns in the future.
2. Create a Unique Selling Proposition (USP)
What makes you different from the rest? Why should people choose to buy from you and not from others? These are the questions you need to answer that could help in developing your Unique Selling Proposition (USP).
Your USP will be a reason why people should buy from you and not from other brands. It’s a good idea to look at popular brands that have been successful on Amazon and analyze what makes them unique. But this doesn’t mean that you copy them right off the bat; you should still find your own business’ USP. Come up with something creative and unique that will set you apart from other brands!
3. Create a Strong Brand Voice
Your brand voice is how you talk to people on social media and how you come across Amazon. Every marketing campaign needs a strong brand voice so it can stand out from the rest of all Amazon sellers.
You can further improve your brand voice by talking about what you offer, why you’re the best, and what makes your brand so unique. There are a lot of factors to consider when it comes to how people see your brand – but don’t worry, it’ll get easier over time.
4. Test Out Different Marketing Techniques
There are different marketing techniques that you can use for your Amazon business to succeed. These techniques will boost your sales and make you visible to more people, allowing them to find what they’re looking for.
One of the most common marketing techniques used by any Amazon FBA seller is using paid ads. This could be on Facebook or other platforms like Google AdWords which allow marketers to pay for their advertisements.
There are numerous places where you can put ads, but make sure that it’s where your target audience is. It would also help if you also used Amazon PPC to drive traffic and reach more people.
You can also build a website for your e-commerce business. Having a site will help you grow the number of your customers and get more Amazon reviews. Aside from having your Amazon wholesale account and promoting your listings only on the platform, you can also widen your reach when you have your business’ website.
5. Use keywords and SEO tactics
If you want to get more views on your Amazon listing and compete with the best, you must use keywords in your product title. You can even go a step further by including keywords throughout your product description. So, when people type up these keywords on the search bar, your listings will show up.
When you’re using keywords, one thing to remember is to keep them relevant to your product and brand. SEO, or search engine optimization, is also a great way for your e-commerce business to get more traffic and stay ahead of the competition. You can benefit from SEO by adding good titles and descriptions to your product to encourage people to click on it. It would also help if you used keywords related to your product so people can search for it easily.
6. Produce Valuable Content
Content is king when it comes to successful marketing. You can create content for your website or social media accounts to boost your engagement or following. Make sure to post something that’s worth sharing!
One of the best ways to produce effective content is by making videos. These short yet engaging clips explain what you offer and why people should buy from you. You can also provide tutorials and guides to help people better understand your product and how it can benefit them.
7. Use Social Media to Reach New Customers
One of the best ways to market your brand or product is through social media. Doing this will allow you to widen your reach and gain more customers for your business. You can use Facebook, Instagram, and Twitter to advertise your products and give them links where they can buy from you. You can also use these platforms to keep your customers updated and answer their queries.
Marketing Amazon products is an effective way to get your e-commerce business discovered. While knowing which one of the effective marketing strategies can be expensive on your part, given that you have to spend money, time, and effort on these, it’s definitely worth it in the long run. Consider this as an investment to grow your business!
In addition to the points above, you can do many more things to ensure success. How is your Amazon business marketing plan coming along? Have you come up with a game plan, or are you still trying to figure out what works best for you? Leave us some comments down below and let us know!
Jayce is the managing director of Seller Interactive, the number one Amazon advertising agency based in Canada that helps brands build their business on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month.