Getting customers on board is not as easy as it may sound. Sure you can create the business hype through paid campaigns and whatnot – still, if your business or campaigns doesn’t offer any value, chances are your efforts might go down the drain along with your budget and time – two of the most important things for businesses.
Therefore in this blog, I will clue you in on some of the most effective tactics to boost your eCommerce sales, so let’s dig in:
1. Offer Discounts and Special Offers
Discounts and coupons are a way to tell your customers that you care for them and value them. Moreover, regular customers expect some form of rewards for being regular and that’s only natural because if they are spending a thousand dollars on your site every other month, you should be able to appreciate their spending’s which are adding to your monthly revenues. And one best way to do that is to offer them rewards in the form of discounts, special offers, and loyalty programs. Trust me loyalty programs are quite effective. Starbuck offers free coffee to their customers once they have visited the shop a set number of times. If a brand as big as Starbucks can do this, why can’t you? It not only helps you retain your existing customers but also attracts new ones too. You can send special offers through email blasts or push notifications.
2. Have a Social Media Presence
Yeah, yeah social media presence, we have all heard about it before, right? But trust even the method is old but still one of the most influential ones. More and more people are turning to social media to look up stuff and buy them too. Therefore, a visible social media presence is not only good for brand awareness but also attracts people to buy too. You must be thinking, how is that possible because people usually buy through websites. Yes, they do buy through websites, what if they will like your social media content so much – that they cant’ help themselves but order right away? More profits and sales for you! Hence make sure to flood your social platforms with engaging, strategic, and funny viral content – because viral content is what grabs the attention and lures people in. follow different content formats such as videos, gifs, memes, images, and even infographics – whatever that goes along with your brand is worth it. Because the more viral the content, the more people will share it and the more people share it, the more hype it will create and hype means more sales.
3. Offer Multiple Payment Options
People nowadays are looking for convenience in the form of digital solutions especially when it comes to making payments. Paper money seems to be becoming obsolete! Therefore, make sure your eCommerce solution does not only offer payment through cash option, instead, but you should also offer payments through credit/ debit cards, PayPal, stripe etc. Customers should be given multiple options to choose from because everyone loves options right? Moreover, offering multiple payment options also reduces cart abandonments because when you are not offering their preferred way of payments, they are more likely to leave.
4. Video Product Demonstrations
Videos offer one of the best ways to boost your eCommerce sales. How? People are more likely to engage with content that’s more engaging, and videos are undoubtedly very engaging. Plus, no one has the time to read longer product descriptions, therefore, summarizing the content in 3 minute videos is always very effective. Customers like images and videos, not just stock images or video footage but something that’s real, and authentic. So make sure you don’t only offer stock images and videos on your website, because people are more likely to turn away. Your goal should be to make people trust you and not shoo them away. Speaking of videos again, people usually want to buy things just after watching engaging and meaningful videos. You can easily sell emotions through videos rather than just selling products.
5. Follow the Website Design Trends
Outdated website designs would do more harm than good. Trust me! Nowadays people know what they want on a website – if they don’t get what they are looking for because of crowded designs, they will leave at the speed of light. Therefore you need to make sure that the website is easily accessible and navigable. Make sure to follow all the design guidelines such as make use of negative space, divide longer paragraphs with headings and subheading, use bold fonts, use minimalist design layout to grab customers attention. Also, make sure your design is consistent throughout the web pages because it builds customer trust. Make sure to use the same layout and colors. Prominent use of CTAs is also very important because they are actions that they need to perform to buy your product.
So, these are 5 ways which you can use to increase the sales of your website. If you haven’t built a website for your business, then choose the best ecommerce web development company that meets all your requirements.