A website is very crucial as it conveys the product information. So, it should be optimized for increasing the conversion rates for your online store. If your ecommerce website is not having enough conversion rates, then you have come to the right place as we will tell you how to do that precisely. For optimizing your ecommerce websites, it is important that you should master the art of copywriting for ecommerce platforms.
11 Popular Tips to Increase the Conversion Rate of Your E-commerce Websites with Copywriting
Listed below are some effective steps for improving your copywriting which will ultimately help in boosting conversions:
- Understand your audience
When it comes to copywriting for ecommerce, you will be always writing for a specific group of people. Thus, it is imperative to know what your audience is interested in and what your audience is struggling with. Every section of your e-commerce site should convey the tone of your brand. Also, your informative copy should be easily accessible and straightforward. Once you get to know about your audience, you should then figure out the content as per their requirements and promote your products accordingly.
- Craft a catchy headline
Headlines are one of the most significant portions of your product copy because it is the headline of your content through which the audience gets attracted at first. It is also a very critical part as by reading the headline of your content, the audience gets an overall view of the content. One of the critical things to remember is the format of the headlines. It should be unique so that it can stand out from the rest. Also, you need to be specific about the headline in a way that your audience knows what you are talking about.
You can use your headline for communicating with your potential customers. If you want to increase online sales, then it’s important that you should enhance your headlines in a way that it can communicate useful contents. It can be assumed that the headlines attract the customers.
- Learn the art of narrating
The way you narrate your story should be fantastic as well as unique. It should relate to what you want to say because if the customers feel that they are understanding what you want to convey them, then they might read out your article entirely. Often, it is seen that more and more businesses are using stories in their customer testimonials They not only entertain but also help in building rapport with the audience. You need to start weaving the story-telling and help the customers. You can do so by answering these questions like who is the manufacturer of the product and what motivated you to sell these products? Did any obstacles come during the launching of the product or how the product is being tested?
- Use receptive or sensory words
If you want to refine copywriting for e-commerce techniques, then sensory words are incredible. The proper use of sensory words demands a superior level of brain processing power. It also engages the reader about what you want to say. One of the premium differences between using sensory languages in the contents is that it enables the customers to experience your product. You can use descriptions such as crisp, smooth, bright, velvety, etc. for bringing your products to life.
- Focus on the advantages rather than the features
Being digital store owners, we focus more on the features of our products. No one wants to purchase any product, whose specifications are pretty dull. But then, there is one difference between the product benefits and its features. The product benefits explain in brief how your merchandise increases the customer’s pleasure. Not only that, but the benefits of the products also solves the issues of the customers. So, before you are typing out the product descriptions, you need to know all the benefits and features of your products.
- Consider SEO-Optimized Contents
One of the most important things to consider while you start copywriting for e-commerce is SEO or Search Engine Optimization. Proper keyword research enables you to know what exactly your customers are looking for and how to familiarize yourself with the on-page SEO techniques. Once you get a comprehensive list of keywords, you need to incorporate these phrases throughout your content and start optimizing your copy. SEO is important as it does not jeopardize the user’s experience on your site.
- Provide Social Proof in the Websites
A customer is quite unsure about whether they should purchase a particular product or not. Making a decision is quite tough for them, but if they get some social proofs regarding your product, it will help them in deciding properly. For that, you can also look for reviews, testimonials and other social proofs. Social proof is incredible for showing prospects.
- Make your Copy Scannable
Online shoppers are quite busy and they often have limited attention spans. So, while posting any e-commerce contents, you need to make sure that all the copy of your e-commerce store is easily scannable. For instance, you should focus on sectioning out your content by using bold header tags, use proper bullet points as and when required, incorporate plenty of white spaces in your contents, make sure that the font size is at least pt. 14 for getting good readability.
- Cut the phrases which are not necessary
Every word in your article should serve a specific purpose. You must omit any such phrases which do not add any meaning to your copy. Your copywriting for e-commerce should be such that it keeps the readers engaged from beginning to the end.
- Inject personality into your work
Most of the time, it is found that professional copywriters forget to inject personality into their work. But it is incredibly important to lead with personality. Otherwise, it would be quite difficult to convey an added value to your product.
- Take enough time to edit
You need to take enough time for making edits in the article and for that, you need to follow a certain process. You should plan, write, proofread and then make edits as per the requirement of the e-commerce copywriting. It is quite important to polish your article and make it error-free.
Hope that by following all the above tips and tactics, you would be able to produce high-quality copy for your e-commerce platforms. This will ultimately help in improving your online store’s engagement, traffic, and sales and this is what every store owner wants.
Frequently Asked Questions:
- How to boost your e-commerce conversion rates?
By following these ways, you can increase or boost your e-commerce conversion rates:
- You should use high-quality images and videos on your product pages
- Use cart abandonment software
- Tweak and test the checkout process of your e-commerce
- Offer free shipping
- Offer limited time coupon codes
- Be competitively priced
- Use live chat software
- What is the e-commerce conversion rate?
The e-commerce conversion rate is actually the percentage of the users who imply to take the desired action on your website. An archetypal example of conversion rate in your ecommerce website is that percentage of your website visitors who buy something on the site.
- How can ecommerce be improved?
- Creation of great product pages
- Help in marketing your site
- Make it easier for your customers
- Help the customers in making decisions with a clear call to action
Measure your traffic and use the data.